Together, we’re Making It Sandwell.
Made 50 years ago from six proud towns, Sandwell is a place built on making things happen. It’s where industry met innovation, and where strong communities still shape the future.
The Sandwell Story is a campaign and programme of work to celebrate the people, places and partnerships that make this borough a great place to live, work, learn and visit. Find out how you can become a Sandwell Ambassador here and you can get updates on the Sandwell Story, including events and ways to support here.
People Making Sandwell Shine
A big part of the Sandwell Story is down to the people who live across its six towns; Wednesbury, Tipton, Rowley Regis, Smethwick, West Bromwich and Oldbury.
These are Sandwell stories. Together, we’re Making It Sandwell.
Making the Workforce of the Future: We’ve launched Sandwell Stories with young people at the heart of our story, sharing their experiences and aspirations when it comes to Making It Sandwell.

Kore Sandwell
As Sandwell Leisure Trust (SLT) launches its rebrand to Kore Sandwell, we take a look at its story in Sandwell and how partnership working has seen a transformation of what's on offer to help us live healthier, more active lives here.

Are You Ok, Mate?
Partners across Sandwell have come together to tackle men's mental health, making it easier to talk.

Apprentices make sandwell
At the launch of the Sandwell Story, Sandwell Council committed to 100 new apprentices by 2026. Read how recruitment has been going
Sign up to Sandwell’s New Story here
