Together, we’re Making It Sandwell.
Made 50 years ago from six proud towns, Sandwell is a place built on making things happen. It’s where industry met innovation, and where strong communities still shape the future.
The Sandwell Story is a campaign and programme of work to celebrate the people, places and partnerships that make this borough a great place to live, work, learn and visit. Find out how you can become a Sandwell Ambassador here and you can get updates on the Sandwell Story, including events and ways to support here.
People Making Sandwell Shine
A big part of the Sandwell Story is down to the people who live across its six towns; Wednesbury, Tipton, Rowley Regis, Smethwick, West Bromwich and Oldbury.
These are Sandwell stories. Together, we’re Making It Sandwell.
Making the Workforce of the Future: We’ve launched Sandwell Stories with young people at the heart of our story, sharing their experiences and aspirations when it comes to Making It Sandwell.

Record-Breaking 17 Green Flags for Sandwell Parks
Sandwell has retained its 16 existing Green Flag Awards and added an additional one for Britannia Park in Rowley Regis…

Sandwell named ‘most improved council’
Sandwell Council has been named the 'Most Improved Council' at this year's Local Government Chronicle (LGC) Awards.

Where Industry Met Innovation
Sandwell’s unique industrial past is a cornerstone to what its industries benefit from today – it’s where industry met innovation…
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