There’s more to Sandwell’s story
Made 50 years ago from six proud towns – Wednesbury, Tipton, West Bromwich, Smethwick, Oldbury and Rowley Regis, Sandwell is a place built on making things happen. It’s where industry met innovation, and where strong communities still shape the future.
Making It Home
We’re still making it our home today. Our towns are regenerating, creating new spaces to live, learn, work and connect. We have a culturally rich, diverse and young population. In Sandwell, we’re vibrant, ambitious and full of potential.
From our beautiful Sandwell Valley, world-class Aquatics Centre and Albion’s home at the Hawthorns, to our live music and cultural events, iconic sculptures and the canals, bridges and roads that have continued to connect us at the heard of the West Midlands.
Making It our Business
It Starts in Sandwell. If it can be made, it’s been made here. From the glass in Big Ben, to Wembley’s arch, Sandwell has long been making and manufacturing for the world. Now, we’re making the workforce of tomorrow, fostering advanced logistics and emerging technologies, and supporting businesses big and small.
Making a future
We’re making a difference – through new schools and learning opportunities, a landmark new hospital, creative networks and much more. The Sandwell Story brings together key stakeholders, Sandwell Ambassadors, and a growing community of people and partners committed to making Sandwell shine.
Making it home. Making it business. Making a success. Making a future.
Together, we’re Making It Sandwell.
Place Board
Being announced soon. The board has been evolved following over 12 months of work from a steering group from across the Borough, united in recognising the importance of sharing Sandwell’s story together.